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Gia is a conceptual brand of women's intimate hygiene products.
The goal of the project was to create a name, brand identity and gorgeous packaging design for an intimate hygiene balm that would not be associated with a medicine and remedy.
The name Gia was found, combining a reference to the film Gia starring Angelina Jolie as well as the G-spot. Sensual silhouettes of a naked woman were used for the brand graphic, which in a blur created the basis of the pattern for the packaging design.
The packaging is designed in pink and lilac shades with an embossed logo and a dot (referencing to a G-spot). The sensational brand slogan is "Where femininity starts".
